La Xiang Instagram Marketing Campaign

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I handle Instagram marketing for La Xiang Restaurant, my long-standing client and old friend.
Up until now, a month after I took over, La Xiang Instagram account has 150+ more followers and a more interactive contents.

La Xiang Restaurant was established in early 2017, first strictly as food delivery. After some months doing delivery and met with considerable success, Tantiko and Novi Lie, the owners of La Xiang brand, decided to follow market’s many wishes and opened an offline restaurant at Food Plaza PIK, Jakarta.

La Xiang Restaurant sells Ma La Xiang Guo, a Sichuanese dish famous for its use of dried chilies and Sichuan peppercorn, which gives rich flavors from pungent, fragrant, flowery, stinging, spicy, sweet, and salty. La Xiang Restaurant is a strictly halal restaurant, using oil made from beef broth and fresh spices imported directly from Sichuan.


Daily task:

  • Create and post contents to La Xiang’s Instagram account. Contents including copy, visual, and theme.
  • Responsible also to engage with commenters and followers directly, especially during La Xiang Saturday Trivia quiz held every Saturday.

Other task:

  • Creates every promotional poster for both social media and to be displayed at La Xiang Restaurant’s X-banner.
  • Creates monthly events to raise brand awareness, especially on special occasions such as Christmas, New Year, and Valentine.